Here is a little trick to make sure that the products you love stay around for a long time and the clients you have are taken care of long after you’ve moved on.

Comments

  1. Jon Schroeder says

    Great video – something I was thinking about this morning, actually, as I bought a few of your extensions.

    The part of this I’d take issue with is that for companies like yours, if I were just building one site, it wouldn’t be worth it to be to – for example – pay for a plugin for styling. It (I’m hoping) will save me a bunch of time, working over multiple sites, but if it were just one site, I’d simply use CSS and call it a day.

    I think that a lot of your products are that way. Now, I do buy individual licenses for clients somewhat frequently, but mostly for things I won’t need over and over again. For an ecommerce shop using a different currency than mine (I won’t be using that very often), for specialized delivery needs for a store, for a site which needs specific functionality, sure.

    But I don’t know at what point you stop doing that – I don’t charge my clients for tools that I use, and sadly, most of my clients will never actually do anything with their plugins. If they break on upgrade (and I’m hosting the site), then I’m on the hook for it, at least a bit. But in the next couple of months, I’ll probably start charging a separate fee for that type of support (“Apple Care for your website” essentially) because of the exact sort of thing you’d talked about. My only real alternative, though, is to end up with unhappy clients. They aren’t going to fix it themselves, unfortunately.

    • James Laws says

      All valid points and certain products are different, like Layout & Styles for instance. That is something that is meant to make style changes easier for users and faster for designers and developers.. I would also say that in an instance like you describe where you are personally hosting and maintaining all the sites yourself a single developer license makes sense.

      When Kevin and I were discussing this he explained it this way. You wouldn’t expect a contractor to create their own wood and nails to build a house. Those are expected additional costs to the project.

      Now some might argue that plugins are tools not construction pieces but to that I would say you don’t leave tools behind after the house is built. You do leave plugins behind. They are a part of the structure now.

  2. Jon Schroeder says

    Fair point, and I mostly agree with you. And you’re right – that’s something that used to surprise me, that clients actually care very little about the technology used to build their site. Honestly, moving beyond “WordPress” vs. “html” is as far as most of my clients get…

  3. alexut says

    Totally agree… so why don’t you take out the developer license, reduce the cost of the extensions to 10-20$ and create a special affiliate program for developers.

    • James Laws says

      The single site license would remain the same price even if their wasn’t an unlimited option. Some extensions are in the range that you describe but others are far too powerful and feature rich to sell that cheap. I’m not sure how you value the time you put into development or the work you do but I’m guessing we aren’t on the same page on this one.

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